The book works for business owners of all size. It lays the groundwork for the creation of workable marketing programs which can then be tweeked for each opportunity. Since I have yet to work in a business where everything deal is the same, it works perfectly.
I do like the way the author has sectioned out the book. I have a great deal of brand building and advertising experience, so I could skip to the area I was interested in without having to re-hash what I already know.
In all, a very good book that provides real information for the real world and examples of people who have already done it. Now, the more time I spend on the net, the more I see Mr. Cannon’s ideas being used.
Well done…
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7 responses so far ↓
1 Saad
The book is a decent introduction to AdSense, but contains serious errors.
I got a copy of the Dummies Guide to Adsense and on page 55 it tells you to put this code
User-agent: *
Disallow: /
in your robots.txt file to ALLOW robots to view your whole site. Wow. That code will EXCLUDE all robots from the entire server.
The correct code to allow all robots complete access is
User-agent: *
Disallow:
(or just create an empty “/robots.txt” file, or don’t use one at all).
I mean come on…the entire premise of the book is to get traffic on your site and here the author is giving you a “tip” that will shut you down completely.
2 Lamb
“Adsense for Dummies” is an excellent and informative book and, as usual, Amazon was very prompt in their service. If you are thinking about setting up an Adsense account with Google read this book first since it contains advice on how to set up your Adsense account and your website. Google AdSense For Dummies (For Dummies (Computer/Tech)).
3 Andrews
Most of the stuff you find in this book are found online in google adsense. Infact, you may find the latest updates also. And i found this book is not very well organized. I am really surprised to see there are lots of gramatical mistakes too. There are some usefull links regarding adsense in this books. Except that, i dont think this book to be very informative.
4 Quiran
This book is very good… I have read a few books on the subject and the 2 books I suggest are this one and & “The Adsense Code” by Joel Comm Fantastic Book. Also if you want to see my web site eBaySolver.com or eBaySolvers.com to find out about solving your eBay Problems.
5 Eaton
I just finished this Google AdSense book and was very impressed with the detailed easy to follow information. Great for beginners or seasoned AdSense users as it has many tips for all on how to get started, improve and maintain a great ethical AdSense account. I can see where those who try to defraud the AdSense privilege would leave a negative review. For those who are honest and want to learn the many facets of Adsense this book is a must and well written! Nothing replaces this great hard copy in hand that has clear chapter titles and categories that are easy to find! Many illustrations that take you through the steps to set up your AdSense account, preferences, and much more. Very pleased and will search for other titles by this author!!!
6 Barnfather
Nigel Packer’s book is brilliant and amazingly easy to understand. I learned so much that now my business is taking a turn in the right direction.
7 Manning
This book helped me like no other to expand my business via the internet! Nigel T. Packer takes the reader on an invaluable step-by-step tour regarding how to optimize a commercial website. I guess, executives of small and medium enterprises can have an enormous benefit on this book, without having to be familiar with the technical side of the internet. The book is written in an easy understandable way having no exaggerated technical jargon. Such a useful collection concerning website optimization for small and medium enterprises is unique on the market. Every single chapter is worth reading it!
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